Explore peer-reviewed publications across digital research, environmental science, social studies, and applied interdisciplinary fields.
Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive...
E-WOM merupakan salah satu bentuk komunikasi pemasaran yang efektif untuk meningkatkan penjualan suatu produk atau jasa. Selain itu, penelitian ini berupaya mengeksplorasi peran moderasi dampak psikologis terhadap sikap terhadap e-WOM pada...
Perkembangan media sosial saat ini harus di manfaatkan secara maksimal dalam kehidupan sehari-hari. Tidak di pungkiri lagi jika perkembangan teknologi saat ini mampu memberikan kemudahan bagi manusia untuk melakukan segala aktivitasnya. Contoh...
One of the key challenges for food and beverage marketers is how to effectively garner engagement with their content (e.g., liking, commenting, and sharing) in an effort to increase audience exposure on the platform and improve business...
In a competitive business environment, financial management decisions such as funding decisions, investment decisions, and dividend policies are key elements that influence a company's operational efficiency and financial performance. However,...
This research aims to analyze the adaptation of Travel Hajimena Berkah Jaya's business model in reaching Generation Z, a demographic group heavily influenced by digital technology. Using a descriptive qualitative approach, data was collected...
Educational institutions play a crucial role as examples of ethical behavior enforcement in society. This study aims to examine the influence of ethical leadership on ethical behavior through the mediating role of ethical culture in Universitas...
This research paper investigates the impact of cultural tourism on the preservation of local traditions in Penglipuran Village, Bali, aiming to understand how tourism influences community practices and identity. The study employs a qualitative...
In the competitive business world, employee performance is a key factor determining organizational success, particularly in the manufacturing sector and government agencies in Indonesia. Transformational leadership is recognized as an effective...
Taxes are the government's primary tool for collecting revenue, but their implementation presents challenges such as deadweight loss, market shrinkage, and impacts on welfare and economic efficiency. Appropriate tax policy is needed to optimize...