Antecedents of smart tourism destination perceived attractiveness and behavioral intention for digital natives

Jurnal Penelitian Pendidikan Indonesia November 26, 2024 Volume 10, Number 4 4 authors

Abstract

In order to achieve high levels of satisfaction from the digital native generation, tourism destinations must adapt to how they interact and present content that matches their technological preferences. This study aims to measure the perception of STD attractiveness for digital natives by exploring antecedent factors and their impact on intentional behavior. This study uses a quantitative approach. The data was collected by distributing online questionnaires with sample aged 18 to 41 years who have traveled by involving the process of transactions, bookings, and searching for information digitally in the last 1 year. 318 responses were collected that were considered adequate for further processing in the analysis process. Measurements were made using the SEM-PLS technique. The study has found that digital natives view of interactivity and digital security can influence their assessment of STD attractiveness. This study model partially explains some of the factors that make up STD values and their relationship to intentional behavior. This study can consider strategies for strengthening digital interaction and security in the context of STDs for DMOs to build the attractiveness of destinations to attract tourist visits. This study provides a more specialized perspective by focusing on assessing digital natives as the main opinion.

Authors

  1. Andar Danova Lastaripar Goeltom

    Universitas Pendidikan Indonesia

  2. Ratih Hurriyati

    Universitas Pendidikan Indonesia

  3. Vanessa Gaffar

    Universitas Pendidikan Indonesia

  4. Lili Adi Wibowo

    Universitas Pendidikan Indonesia

Keywords

Anteseden DestinasiDaya Tarik dan Niat PerilakuGenerasi Digital Native

References

  1. Antara. (2023). BPS: Penduduk Indonesia didominasi generasi Z dan milenial. Antara News. https://www.antaranews.com/berita/1960808/bps-penduduk-indonesia-didominasi-generasi-z-dan-milenial
  2. Ballina, F. J. (2020). Smart business: the element of delay in the future of smart tourism. In Journal of Tourism Futures. emerald.com. https://doi.org/10.1108/JTF-02-2020-0018
  3. Bilotta, E., Bertacchini, F., Gabriele, L., Giglio, S., Pantano, P. S., & Romita, T. (2021). Industry 4.0 technologies in tourism education: Nurturing students to think with technology. Journal of Hospitality, Leisure, Sport and Tourism Education, 29(xxxx), 1–11. https://doi.org/10.1016/j.jhlste.2020.100275
  4. Chin, W. W., & Newsted, P. R. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research. Statistical Strategies for Small Sample Research, April, 295-336.
  5. Creswell, W. J., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (5th ed.). Sage Publications Inc.
  6. Ćulić, M., Vujičić, M. D., Kalinić, Č., Dunjić, M., Stankov, U., Kovačić, S., Vasiljević, Ð. A., & Anđelković, Ž. (2021). Rookie tourism destinations—the effects of attractiveness factors on destination image and revisit intention with the satisfaction mediation effect. Sustainability (Switzerland), 13(11). https://doi.org/10.3390/su13115780
  7. Daft, R. L., & Lengel, R. H. (1986). Organizational Information Requirements, Media Richness and Structural Design. Management Science, 32(5), 554–571. https://doi.org/10.1287/mnsc.32.5.554
  8. Ellison, D., & Venter, H. (2016). An ontology for digital security and digital forensics investigative techniques. Proceedings of the 11th International Conference on Cyber Warfare and Security, ICCWS 2016, 119–127.
  9. Femenia-Serra, F., Neuhofer, B., & Ivars-Baidal, J. A. (2019). Towards a conceptualisation of smart tourists and their role within the smart destination scenario. Service Industries Journal, 39(2), 109–133. https://doi.org/10.1080/02642069.2018.1508458
  10. Ferreira, A., Liberato, P., Liberato, D., & Rocha, Á. (2019). Information and Communication Technologies in Creative and Sustainable Tourism. Advances in Intelligent Systems and Computing, 930, 91–100. https://doi.org/10.1007/978-3-030-16181-1_9
  11. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
  12. Garrison, D. R., Cleveland-Innes, M., & Fung, T. S. (2010). Exploring causal relationships among teaching, cognitive and social presence: Student perceptions of the community of inquiry framework. The Internet and Higher Education, 13(1–2), 31–36. https://doi.org/10.1016/j.iheduc.2009.10.002
  13. Gretzel, U., & Mendonça, M. C. de. (2019). Smart destination brands: semiotic analysis of visual and verbal signs. International Journal of Tourism Cities. https://doi.org/10.1108/IJTC-09-2019-0159
  14. Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/https://doi.org/10.1108/EBR-11-2018-0203
  15. Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management and Data Systems, 117(3), 442–458. https://doi.org/10.1108/IMDS-04-2016-0130
  16. Kadam, S., & Sen, S. (2023). Role of E-Business Enabled Smartphones in Creating Smart Travelers. 2023 International Conference on Computer Science, Information Technology and Engineering (ICCoSITE), 933–938. https://doi.org/10.1109/ICCoSITE57641.2023.10127688
  17. Kusdibyo, L., Rafdinal, W., Susanto, E., Suprina, R., Nendi, I., & Abdurokhim, A. (2023). How Smart Are You at Traveling? Adoption of Smart Tourism Technology in Influencing Visiting Tourism Destinations. Journal of Environmental Management and Tourism, 14(4), 2015. https://doi.org/10.14505/jemt.14.4(68).13
  18. Matikiti-Manyevere, R., Roberts-Lombard, M., & Mpinganjira, M. (2020). Perceived Guest House Brand Value: The Influence of Web Interactivity on Brand Image and Brand Awareness. Journal of Promotion Management, 27(2), 250–277. https://doi.org/10.1080/10496491.2020.1829770
  19. Mehrabian, A., & Russell, J. A. (1974). The Basic Emotional Impact of Environments. Perceptual and Motor Skills, 38(1), 283–301. https://doi.org/10.2466/pms.1974.38.1.283
  20. Novianti, S., Susanto, E., & Rafdinal, W. (2022). Predicting Tourists’ Behaviour Towards Smart Tourism: The Case in Emerging Smart Destinations. Journal of Tourism Sustainability, 2(1), 19–30. https://doi.org/10.35313/jtospolban.v2i1.30
  21. Prawira, M. F. A., Susanto, E., Goeltom, A. D. L., & Furqon, C. (2022). Developing Cashless Tourism from a Tourist Perspective: The Role of TAM and AMO Theory. Journal of Environmental Management and Tourism, 13(8), 2104–2112. https://doi.org/10.14505/jemt.v13.8(64).03
  22. Prawira, N. G., Johari, A., Prawira, M. F. A., & Susanto, E. (2020). Sumber Daya Alam dan Kearifan Lokal sebagai Rasional dalam Workshop Visual branding Kawasan Wisata Pantai Plentong Kabupaten Indramayu Jawa Barat. JATI EMAS (Jurnal Aplikasi Teknik Dan Pengabdian Masyarakat), 4(2), 49. https://doi.org/10.36339/je.v4i2.307
  23. Prensky Marc. (2001). Digital Natives, digital inmigrants part 1. On the Horizon, 9(5), 2–6.
  24. Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial least squares structural equation modeling with R. In Practical Assessment, Research and Evaluation (Vol. 21, Issue 1).
  25. Selwyn, N. (2009). The digital native – myth and reality. Aslib Proceedings, 61(4), 364–379. https://doi.org/10.1108/00012530910973776
  26. Shen, S., Sotiriadis, M., & Zhang, Y. (2020). The Influence of Smart Technologies on Customer Journey in Tourist Attractions within the Smart Tourism Management Framework. Sustainability, 12(10), 4157. https://doi.org/10.3390/su12104157
  27. Suryana, M., Susanto, E., Novianti, S., & Septyandi, C. B. (2023). Empirical Study of Bandung Basin Tourist Behavior: Visitor Journey Analysis. Journal of Business Management Education (JBME), 8(May), 138–148.
  28. Susanto, E., Novianti, S., Rafdinal, W., Prawira, M. F. A., & Septyandi, C. B. (2020). Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology? Journal of Indonesian Tourism and Development Studies, 8(3), 145–155. https://doi.org/10.21776/ub.jitode.2020.008.03.04
  29. Thio, S., Jokom, R., & Widjaja, D. C. (2022). The contribution of perceived food consumption value on destination attractiveness and revisit intention. Journal of Culinary Science and Technology, 00(00), 1–17. https://doi.org/10.1080/15428052.2022.2074331
  30. Upadhyay, P. (2020). Tourist-host interactions and tourism experiences: A study of tourism experiences and effects in Sikles, Nepal. The Gaze: Journal of Tourism and Hospitality.
  31. Wang, X., Li, X. R., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management, 54, 309–320. https://doi.org/10.1016/j.tourman.2015.12.003
  32. Yangzhou Hu, & Ritchie, J. R. B. (1993). Measuring Destination Attractiveness: A Contextual Approach. Journal of Travel Research, 32(2), 25–34. https://doi.org/10.1177/004728759303200204